Website Strategy and UX

• Strategy, discovery and planning (strategy and creative briefs)

• Sitemapping

• Wireframing

• Translating strategic direction to designers and developers

Search Engine Optimization (“SEO”)

• Existing ranking and performance analysis

• Competitive analysis

• Keyword research

• On-page optimization

• Topic identification (for content marketing)

Paid Media Advertising (“PPC”)*

• Google Ads

• Meta Ads (Facebook and Instagram)

• Amazon Ads (and Amazon Seller Central more broadly)

• *Usually in tandem with SEO or other services

Copywriting and Positioning

• Copywriting for website projects

• Copywriting for SEO-driven articles

• Clarifying your positioning and value proposition

• Setting content marketing priorities and strategies

Marketing Automation and Sales Enablement

• Aligning marketing and sales teams through automation and content

• Using digital marketing strategies to streamline and support the sales process